UGC Creators for Apps: How to Find and Vet Them

UGC means user-generated content: videos made by real people rather than by the brand. A UGC creator makes them on purpose, for pay, and the brand posts them on its own accounts or runs them as ads.

For an app the videos are usually simple: a screen recording with a voice over, a day using the app, a before and after, or an honest first look. They work because they look like the posts people already watch, not like an ad.

• An influencer is paid for their audience. A UGC creator is paid for the video, which you can use beyond their account.
• Many creators do both: they post to their own followers and license the video to you for ads.
• Agree in writing where you may use the video, for how long, and whether you may run it as an ad.

1. Search the platforms for your category. On TikTok, Instagram and YouTube, search the words your users would use, and your competitors’ names.
2. Collect who posts. Note the creators behind the videos that did well, and check whether they post about apps often or once.
3. Look at your competitors’ tags. Creators already paid by a rival know the category; their videos show what the rival asked for.
4. Shortlist and check. Open each profile and read its last few weeks of posts before you write to anyone.

Where it falls short:

• It is slow: one search, one platform and one profile at a time.
• Search shows big accounts first, not the ones that fit your niche best.
• A single viral video says little. You have to read the rest of the profile to know.

• They posted about apps in your niche in the last few weeks, more than once.
• Their views hold up across posts, not one hit among quiet ones.
• The comments are from real people asking real questions, such as which app it is.
• Their style fits your app: a calm explainer suits a finance app better than a fast prank.
• They show apps in use on screen, which is the video an app needs.
• Their audience lives where you sell: language and country matter more than size.

Influencer Search starts from a description of your app. It finds creators on TikTok, Instagram and YouTube who already post about that kind of app, and checks each one against what they actually post. Those that pass come first; under them are creators close to the niche and those who post about it sometimes.

1. Describe your app’s niche. Open Influencer Search and say what the app does, or ask from the dashboard.
2. Read the price and confirm. Each search shows its price in credits before it runs.
3. Open a creator. See why they fit, their recent posts and how to reach them.
4. Add the ones you like to your outreach board. Find more checks the next creators the search found, as one more search.

find influencers for a meditation appfind creators for food tracking apps

• Open with their video, not your app: say which post made you write.
• Offer a clear first job: one or two videos, the fee, and where you will use them.
• Send a short brief: the one problem the app solves and what to show on screen, not a script.
• Start with a few creators at once and keep the ones whose videos hold up as ads.

Appleak’s outreach board keeps the creators you are contacting in one place, with a message drafted for each from their posts. Nothing is sent for you: you read it, change it and send it yourself.

Before you brief anyone, look at the videos about your category that already took off. The formats several creators repeat are the ones worth asking for, and the hooks in them are tested ideas.