AppleakAppleak vs AppMagic: Self-Serve Research vs Game Market Data (October 2026)
Pick AppMagic if you run a game studio and want genre data, retention and LiveOps, priced after a demo. Pick Appleak if you want to research rivals’ reviews, ads and creators today, at a price you can see.
The short version
- AppMagic is market intelligence built game-first: revenue, downloads, active users and retention for 15M+ apps, genre tags, a 230M-creative ad library and LiveOps analytics.
- Sensor Tower bought it in May 2026. It shows no prices: you book a demo and its sales team quotes you.
- Appleak shows its prices and sells online, Basic $25, Starter $49 and Pro $75 a month. It reads what users say, what rivals advertise and who posts about them.
Appleak vs AppMagic, feature by feature
AppMagic: Market intelligence for mobile apps and games, and for Steam: revenue, downloads, active users and retention for 15M+ apps, genre and art-style tags on 300K apps, an ad library of 230M+ creatives across 140 ad networks, and LiveOps analytics for games. Sensor Tower bought it in May 2026 and runs it as its offer for smaller teams.
| Feature | Appleak | AppMagic |
|---|---|---|
| Natural-language search | YesAsk in plain words. The question is sent to the tool that answers it. | Not confirmed |
| App teardowns and review verdicts | YesA verdict from an app’s reviews, with sentiment, its ads, its creators and its charts. | PartialApp pages with revenue, downloads, active users and retention. |
| Review search and category reports | YesSearch every collected review and get themes with counts and quotes; a category report reads a whole field’s reviews. | Not confirmed |
| Video ad search | YesAds from Meta’s library with days live and the hook read out, plus TikTok, Google and Apple ad records. | Yes230M+ creatives across 140 ad networks, with impressions by country and network. |
| Ad angles and scripts written for you | Yes“Write my version” and the Research lab draft hooks, scripts and briefs from ads already running. | Not confirmed |
| Creators | YesCreators by niche with followers, engagement and a fit score, and a UGC video search. | Not confirmed |
| Revenue and download estimates | YesRevenue estimates in a teardown. Installs are a modelled range, not a count. | YesRevenue, downloads, DAU, MAU, ARPDAU and retention for 15M+ apps. |
| Rankings | PartialTop charts, new-release charts and where an app charts. No keyword rank tracking. | YesFree, grossing and featured charts by day, week, month, quarter or year. |
| ASO keywords | NoNo keyword research tool. | PartialThe keywords apps bid on in Apple Ads, with paid and organic traffic per keyword. |
| Paywalls and onboarding | PartialPaywall screens and pricing inside a teardown. No library of onboarding flows. | Not confirmed |
| Monitoring and alerts | YesA watchlist with rules, an inbox of changes and a weekly digest. | Not confirmedIts menu has a Notifications section; what it covers is not stated. |
| Buyer intent on Reddit, X, YouTube and TikTok | YesBuyer Signals sorts public mentions of a brand, its rivals or a niche into leads, bugs, ideas and praise. | Not confirmed |
| A growth plan for your own app | YesApp coach: where your app stands, the platforms that suit it, what ads and posts to make and a plan for the week. | Not confirmed |
| Self-serve pricing | YesThree plans, from $25/month, bought online. No sales call. | NoPricing comes from its sales team after a demo. |
| Free plan or trial | PartialFree to look around. Running a search needs a plan. | PartialTop charts are free to browse; a free account is not described. |
What each one costs
AppMagic publishes no prices. Its pricing page opens a demo form, and its sales team quotes after the walkthrough; its top charts are free to browse. Appleak’s plans are Basic $25, Starter $49 and Pro $75 a month, bought online, and credits are spent only when you run something new.
Appleak
- Basic$25/month750 credits a month · Every tool: reports, teardowns, Ad Search, Influencer Search, UGC videos and Buyer Signals · Exports · API and MCP access
- Starter$49/month2,000 credits a month · Every tool, as on Basic · Exports · API and MCP access
- Pro$75/month4,500 credits a month · Every tool, as on Starter · Exports · Priority support · API and MCP access, with the highest limits
- Looking aroundFreeBrowse the dashboard and open saved results. Running a search needs a plan.
AppMagic
- Paid plansQuoted after a demoIts sales team shares pricing after the walkthrough
- Top chartsFreeBanded downloads per app and a CSV download, without signing in
Pricing verified Oct 2026. Check each vendor’s site for current prices. No price list. Its pricing address opens a demo form: “we’ll build a walkthrough around your use cases, with pricing to match.” Owned by Sensor Tower since 12 May 2026, by AppMagic’s own announcement.
Sources: appmagic.rocks, appmagic.rocks/pricing, appmagic.rocks/about, appmagic.rocks/blog/appmagic-acquired-by-sensor-tower, appmagic.rocks/top-charts/apps
Where each one is better
Where AppMagic is better
- Game and genre depth: hand-tagged genres and art styles on 300K apps, and how open each niche is to newcomers.
- Usage beside revenue: daily and monthly active users, retention and ARPDAU.
- Steam games, and LiveOps event analysis for 150+ mobile games.
- Free top charts you can browse, and download as a CSV, without signing in.
Where Appleak is better
- You see the price before you talk to anyone, and you can start in minutes.
- Review verdicts: what an app’s users praise and what drives them away, quoted, and category reports across a whole field.
- Creators and organic videos: who posts about an app or a niche, checked against what they post.
- Each ad read for its hook and angle, and “Write my version” to draft your own.
- Questions in plain words, with no filters to set up first.
Which one should you pick?
Pick Appleak if…
- You build or market an app, or a small game, without a data budget.
- Reviews, ads and creators answer your question better than usage curves.
- You want to sign up and pay online today.
Pick AppMagic if…
- You run a game studio and choose genres and art styles by the numbers.
- Retention, active users and ARPDAU matter to your decision.
- You follow Steam as well as mobile.
Appleak vs AppMagic: questions
How much does AppMagic cost?
It does not say. Its pricing address opens a demo request, and its FAQ says the sales team shares pricing after a personal demo. Vendr had no AppMagic page when we looked on 19 October 2026.
Is AppMagic part of Sensor Tower?
Yes. AppMagic’s own blog says Sensor Tower acquired it on 12 May 2026 and will run it as its offer for small and mid-sized businesses. Its footer now names Sensor Tower, Inc.
Which is better for mobile games, Appleak or AppMagic?
For game market data, AppMagic: genre tags, retention, LiveOps and Steam. Appleak reads any app, games included, for its reviews, ads and creators, but it has no genre taxonomy and no retention curves.
Does Appleak show active users and retention?
No. Appleak gives revenue estimates, and installs as a modelled range. Active users and retention are where AppMagic and Sensor Tower go further.
Can I use AppMagic for free?
Its top charts are open without an account, with banded download figures and a CSV download. What a free account includes is not described on its site.
Ask it about your market.
One question. The reviews, ads and creators behind the answer, compiled for you.
show me ads for budgeting apps