AppleakAppleak vs MobileAction: Market Research vs ASO and Apple Ads (October 2026)
Pick MobileAction if your work is keywords, store listings and Apple Ads campaigns. Pick Appleak if you need to see how rivals market outside the store, and what their users say.
The short version
- MobileAction is an ASO and Apple Ads suite: keyword research with volume and difficulty, estimates, review analysis, store monitoring and an Apple Ads campaign manager with AI bidding.
- It costs less to start: Lite is $12.5 a month on a yearly bill ($15 month to month), for 100 keywords and 5 apps.
- Appleak covers what happens outside the store: the ads rivals run on Meta and TikTok, the creators posting about them, and verdicts from their reviews.
Appleak vs MobileAction, feature by feature
MobileAction: ASO and Apple Ads tools: keyword research with volume and difficulty, download and revenue estimates, review analysis with AI replies, store monitoring and an Apple Ads campaign manager with AI bidding, plus an AI assistant, an MCP server, an ad intelligence library and an API. An InMobi company.
| Feature | Appleak | MobileAction |
|---|---|---|
| Natural-language search | YesAsk in plain words. The question is sent to the tool that answers it. | YesAn AI assistant for Apple Ads and ASO, and an MCP server. |
| App teardowns and review verdicts | YesA verdict from an app’s reviews, with sentiment, its ads, its creators and its charts. | PartialApp market profiles with ratings, reviews and download trends. |
| Review search and category reports | YesSearch every collected review and get themes with counts and quotes; a category report reads a whole field’s reviews. | PartialRating, review and sentiment analysis, with AI review replies. |
| Video ad search | YesAds from Meta’s library with days live and the hook read out, plus TikTok, Google and Apple ad records. | PartialA free ad library; full Ad Intelligence across 45+ networks and DSPs on Enterprise. |
| Ad angles and scripts written for you | Yes“Write my version” and the Research lab draft hooks, scripts and briefs from ads already running. | Not confirmed |
| Creators | YesCreators by niche with followers, engagement and a fit score, and a UGC video search. | Not confirmed |
| Revenue and download estimates | YesRevenue estimates in a teardown. Installs are a modelled range, not a count. | YesRevenue and download estimates, with DAU and MAU. |
| Rankings | PartialTop charts, new-release charts and where an app charts. No keyword rank tracking. | YesKeyword ranks, featured apps and market leaders. |
| ASO keywords | NoNo keyword research tool. | YesKeyword research with volume and difficulty, and AI keyword suggestions. |
| Paywalls and onboarding | PartialPaywall screens and pricing inside a teardown. No library of onboarding flows. | PartialStore creatives, custom product pages and in-app events, from Pro. |
| Monitoring and alerts | YesA watchlist with rules, an inbox of changes and a weekly digest. | YesStore monitoring of rivals’ updates and creatives; Slack and email alerts. |
| Buyer intent on Reddit, X, YouTube and TikTok | YesBuyer Signals sorts public mentions of a brand, its rivals or a niche into leads, bugs, ideas and praise. | Not confirmed |
| A growth plan for your own app | YesApp coach: where your app stands, the platforms that suit it, what ads and posts to make and a plan for the week. | PartialAI guidance on next ASO steps, and paid managed ASO and Apple Ads services. |
| Self-serve pricing | YesThree plans, from $25/month, bought online. No sales call. | YesThree ASO plans bought online; Enterprise, ad intelligence and the API through sales. |
| Free plan or trial | PartialFree to look around. Running a search needs a plan. | YesA free Apple Ads campaign manager plan, a free ad library and 7-day trials. |
What each one costs
MobileAction’s ASO plans are Lite, Basic and Pro at $12.5, $59 and $199 a month on a yearly bill, or $15, $69 and $239 month to month, each capped by keywords, apps, history and seats; Enterprise is quoted. Appleak’s plans are Basic $25, Starter $49 and Pro $75 a month, for a different job: research on rivals’ marketing and their users.
Appleak
- Basic$25/month750 credits a month · Every tool: reports, teardowns, Ad Search, Influencer Search, UGC videos and Buyer Signals · Exports · API and MCP access
- Starter$49/month2,000 credits a month · Every tool, as on Basic · Exports · API and MCP access
- Pro$75/month4,500 credits a month · Every tool, as on Starter · Exports · Priority support · API and MCP access, with the highest limits
- Looking aroundFreeBrowse the dashboard and open saved results. Running a search needs a plan.
MobileAction
- Lite$12.5/monthBilled yearly, or $15 month to month. 100 keywords, 5 apps, 3 months of history, 1 seat
- Basic$59/monthBilled yearly, or $69 month to month. 500 keywords, 8 apps, 6 months of history, 1 seat
- Pro$199/monthBilled yearly, or $239 month to month. 1,500 keywords, 10 apps, 12 months of history, 3 seats
- EnterpriseContact us20 apps, unlimited seats, and ad creative insights across 40+ ad networks
Pricing verified Oct 2026. Check each vendor’s site for current prices. Four ASO Intelligence plans: three bought online, each with a 7-day trial that needs a card, and Enterprise through sales. Paying yearly saves two months. Its Apple Ads campaign manager has a free plan for up to $10,000 of ad spend a month. Full Ad Intelligence comes with Enterprise; a free ad library is open to anyone.
Sources: mobileaction.co, mobileaction.co/pricing, mobileaction.co/ai, mobileaction.co/ad-intelligence, adlibrary.mobileaction.co
Where each one is better
Where MobileAction is better
- Keyword research and rank tracking, with volume, difficulty and AI suggestions. Appleak has none.
- Apple Ads campaign management, free for up to $10,000 of monthly spend, with automations.
- A lower entry price: $12.5 a month on a yearly bill.
- An MCP server and an AI assistant, and managed ASO and Apple Ads services if you want the work done for you.
Where Appleak is better
- Rivals’ ads read for you: Meta’s library with days live and the hook, plus TikTok, Google and Apple ad records. MobileAction keeps full ad intelligence for Enterprise.
- Creators by niche, scored for fit, and organic UGC videos matched to the app they show.
- Category reports that read thousands of reviews to answer one question, and a search across every review on file.
- Buyer Signals: people on Reddit, X, YouTube and TikTok asking for what you make.
- It is not priced by keyword or by app: a plan is credits a month, spent on the runs you choose.
Which one should you pick?
Pick Appleak if…
- Your users come from social ads and creators more than from store search.
- You want to know why people leave the apps you compete with.
- You need marketing research, not campaign management.
Pick MobileAction if…
- Store-listing optimisation and keyword tracking are your daily work.
- You run Apple Ads campaigns and want bidding automated.
- You want the lowest monthly price for an ASO tool.
Appleak vs MobileAction: questions
Is MobileAction cheaper than Appleak?
To start, yes. MobileAction Lite is $12.5 a month on a yearly bill or $15 month to month, for 100 keywords and 5 apps; Basic is $59 or $69, and Pro $199 or $239. Appleak’s plans are Basic $25, Starter $49 and Pro $75 a month.
Does Appleak manage Apple Ads campaigns?
No. Appleak shows the Apple Search Ads entries and other ads rivals run, but it does not run or bid on campaigns. MobileAction’s campaign manager does, with a free plan.
Who owns MobileAction?
InMobi. Its site footer reads “MobileAction, Inc., an InMobi Advertising company”. Unlike AppMagic and data.ai, it is not part of Sensor Tower.
Can I see competitors’ ads in MobileAction?
In its free ad library, yes, and in full with Ad Intelligence, which its pricing FAQ puts in the Enterprise plan. Appleak’s Ad Search reads each ad’s hook and angle and counts the days it has run.
Should I use MobileAction and Appleak together?
If you do ASO, it can make sense: MobileAction for keywords and Apple Ads campaigns, Appleak for what rivals do on social, which creators promote them and what their users say.
Ask it about your market.
One question. The reviews, ads and creators behind the answer, compiled for you.
show me ads for budgeting apps