How Much Does Strava Make?

Strava makes about $20 million a month from the App Store and Google Play combined. The App Store brings $15 million of it, 75%, and Google Play about $5 million. At that rate it would make about $240 million in a year, though a month’s revenue moves with the season and with each launch.

On 19 Oct 2026 Strava was #3 on the US App Store’s Health & Fitness grossing chart and #1 on its free chart. The grossing chart ranks apps by what they earn, so a place near the top of a large category is the store’s own sign of a large business.

It had 378,002 App Store ratings averaging 4.8. On Google Play it lists 100,000,000+ installs, with 1,202,552 ratings averaging 4.6. It was released on the App Store on 24 Mar 2011.

Strava is free to download and earns from its subscription, sold by the month and by the year, with a family plan and a bundle with Runna. Its App Store listing shows the prices below.

The revenue figures are estimates of what Strava earns through the App Store and Google Play in a month, read on 20 Oct 2026. They are not Strava Inc.’s own report: only the developer sees the real number, and money earned outside the stores is not counted. The chart places, prices and ratings are what Appleak read from the stores on 19 Oct 2026.

1. Find its grossing place. The top grossing chart for its category ranks by money earned. Note its place and the apps beside it.
2. Read its prices. The listing’s in-app purchases show what a paying user pays, and whether it sells a subscription.
3. Look for a figure its owner gave. Founders, buyers and annual reports sometimes publish a number. Quote it with its date.
4. Check what it spends. Ads that run for months in many countries are paid for by revenue.
5. Treat every outside figure as an estimate. Only the developer sees the real number. Say where yours came from.

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