How Much Does Duolingo Make?
Duolingo, the language-learning app, makes about $55 million a month from the App Store and Google Play, by an estimate read on 20 Oct 2026: $44 million on the App Store and $11 million on Google Play. Below is what Appleak can see of how it earns it: its chart places, its prices and its ratings.
By Appleak · 20 Oct 2026
In short
- Estimated store revenue: about $55 million a month, $44 million of it on the App Store (20 Oct 2026).
- On 19 Oct 2026 Duolingo was #1 on the US App Store’s Education grossing chart and #1 on its free chart. It had 5,513,488 App Store ratings averaging 4.7.
- On Google Play it lists 500,000,000+ installs, with 51,114,575 ratings averaging 4.7.
How much Duolingo makes
Duolingo makes about $55 million a month from the App Store and Google Play combined. The App Store brings $44 million of it, 80%, and Google Play about $11 million. At that rate it would make about $660 million in a year, though a month’s revenue moves with the season and with each launch.
| Store | Estimated revenue a month |
|---|---|
| App Store | About $44 million |
| Google Play | About $11 million |
| Both stores | About $55 million |
| A year at that rate | About $660 million |
Where Duolingo sits in the app store charts
On 19 Oct 2026 Duolingo was #1 on the US App Store’s Education grossing chart and #1 on its free chart. The grossing chart ranks apps by what they earn, so a place near the top of a large category is the store’s own sign of a large business.
| Chart | Place | Beside it |
|---|---|---|
| Top grossing | #1 of 100 | Learna: Speak & Learn English (#2) |
| Top free | #1 of 100 |
It had 5,513,488 App Store ratings averaging 4.7. On Google Play it lists 500,000,000+ installs, with 51,114,575 ratings averaging 4.7. It was released on the App Store on 13 Nov 2012.
How Duolingo makes money
Duolingo is free to use and earns from Super Duolingo, a subscription its App Store listing sells at several prices, and from gems, the in-app currency it sells in packs.
| Purchase | Prices |
|---|---|
| Barrel of Gems (1200) | $4.99 |
| Super Duolingo | $9.99, $12.99, $83.99, $95.99, $119.99 |
| Cart of Gems (3000) | $9.99 |
| Cart of Gems (6500) | $19.99 |
| Chest of Gems | $0.99 |
| Chest of Gems (1200) | $4.99 |
About these figures
The revenue figures are estimates of what Duolingo earns through the App Store and Google Play in a month, read on 20 Oct 2026. They are not Duolingo, Inc’s own report: only the developer sees the real number, and money earned outside the stores is not counted. The chart places, prices and ratings are what Appleak read from the stores on 19 Oct 2026.
How to size up any app’s revenue
- Find its grossing place. The top grossing chart for its category ranks by money earned. Note its place and the apps beside it.
- Read its prices. The listing’s in-app purchases show what a paying user pays, and whether it sells a subscription.
- Look for a figure its owner gave. Founders, buyers and annual reports sometimes publish a number. Quote it with its date.
- Check what it spends. Ads that run for months in many countries are paid for by revenue.
- Treat every outside figure as an estimate. Only the developer sees the real number. Say where yours came from.
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Questions
How much does Duolingo make a month?
About $55 million a month from the App Store and Google Play, by an estimate read on 20 Oct 2026: $44 million on the App Store and $11 million on Google Play.
How much does Duolingo make on the App Store?
About $44 million a month on the App Store, 80% of its store revenue, by the estimate of 20 Oct 2026. On 19 Oct 2026 it was #1 on the US Education grossing chart.
How much does Duolingo make a year?
About $660 million a year if every month matched the estimate of 20 Oct 2026. A month moves with the season and with launches, so treat that as a rate, not a reported total.
How does Duolingo make money?
Duolingo is free to use and earns from Super Duolingo, a subscription its App Store listing sells at several prices, and from gems, the in-app currency it sells in packs.
Who makes Duolingo?
Duolingo, Inc, according to its App Store listing. It first came out on the App Store on 13 Nov 2012.
Read any app the same way.
Its charts, prices, ads and the creators behind it, from one question.
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