Appleak
How Much Does Cal AI Make?
Cal AI, the photo calorie counter MyFitnessPal bought in a deal that closed in December 2025, makes about $2 million a month from the App Store and Google Play, by an estimate read on 20 Oct 2026: nearly all of it on the App Store. MyFitnessPal told TechCrunch in March 2026 that it had passed $30 million in annual revenue. Below is what Appleak can see of how it earns it: its chart places, its prices and its ratings.
By Appleak · 20 Oct 2026
In short
- Estimated store revenue: about $2 million a month, nearly all of it on the App Store (20 Oct 2026).
- On 19 Oct 2026 Cal AI was #12 on the US App Store’s Health & Fitness grossing chart and #6 on its free chart. It had 371,445 App Store ratings averaging 4.8.
- On 8 Oct 2026 it ran 28 Meta creatives, 19 of them with one free-trial headline.
How much Cal AI makes
Cal AI makes about $2 million a month from the App Store and Google Play combined. Nearly all of it comes from the App Store. At that rate it would make about $24 million in a year, though a month’s revenue moves with the season and with each launch.
| Store | Estimated revenue a month |
|---|---|
| App Store | About $2 million |
| Google Play | Under $1 million |
| Both stores | About $2 million |
| A year at that rate | About $24 million |
What its owner said
“Cal AI is the AI calorie counting app startup built by two high school teenagers that soared to over 15 million downloads and over $30 million in annual revenue in under two years, MyFitnessPal tells TechCrunch.”
Over $30 million a year is about $2.5 million a month on average, close to the October estimate. MyFitnessPal did not disclose what it paid, and says Cal AI stays a separate app.
Where Cal AI sits in the app store charts
On 19 Oct 2026 Cal AI was #12 on the US App Store’s Health & Fitness grossing chart and #6 on its free chart. The grossing chart ranks apps by what they earn, so a place near the top of a large category is the store’s own sign of a large business.
| Chart | Place | Beside it |
|---|---|---|
| Top grossing | #12 of 100 | Hatch Sleep (#11) and Finch: Self-Care Pet (#13) |
| Top free | #6 of 100 |
It had 371,445 App Store ratings averaging 4.8. It was released on the App Store on 8 Apr 2024.
How Cal AI makes money
Cal AI is free to download and earns from in-app purchases. Its App Store listing names most of them “Unlimited” at several prices without saying which period each covers, which is how a subscription sold weekly, monthly and yearly usually looks from outside.
| Purchase | Prices |
|---|---|
| Unlimited | $2.99, $5.99, $9.99, $19.99, $29.99 |
| Unlimited Plan | $19.99 |
| Streak Restore | $0.99 |
How Cal AI pays for growth
Meta ads
On 8 Oct 2026, Cal AI had 28 creatives in Meta’s Ad Library. 19 of them led with the same headline, “Limited Time Free Trial 👉”, first shown 18 May 2026 and still running that day.
Apple Search Ads
Apple’s EU Ad Repository held 559 Apple Search Ads entries for it across 21 countries when Appleak recorded them on 10 Oct 2026.
An app that keeps one offer running for months, in many versions and many countries, is usually paying for it because its subscriptions earn it back. The free-trial headline is the offer it spends behind.
About these figures
The revenue figures are estimates of what Cal AI earns through the App Store and Google Play in a month, read on 20 Oct 2026. They are not Viral Development LLC’s own report: only the developer sees the real number, and money earned outside the stores is not counted. The chart places, prices and ratings are what Appleak read from the stores on 19 Oct 2026.
How to size up any app’s revenue
- Find its grossing place. The top grossing chart for its category ranks by money earned. Note its place and the apps beside it.
- Read its prices. The listing’s in-app purchases show what a paying user pays, and whether it sells a subscription.
- Look for a figure its owner gave. Founders, buyers and annual reports sometimes publish a number. Quote it with its date.
- Check what it spends. Ads that run for months in many countries are paid for by revenue.
- Treat every outside figure as an estimate. Only the developer sees the real number. Say where yours came from.
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Questions
How much does Cal AI make a month?
About $2 million a month from the App Store and Google Play, by an estimate read on 20 Oct 2026: nearly all of it on the App Store.
How much does Cal AI make on the App Store?
About $2 million a month on the App Store, nearly all of its store revenue, by the estimate of 20 Oct 2026. On 19 Oct 2026 it was #12 on the US Health & Fitness grossing chart.
How much does Cal AI make a year?
About $24 million a year if every month matched the estimate of 20 Oct 2026. A month moves with the season and with launches, so treat that as a rate, not a reported total. Its owner, MyFitnessPal, said in March 2026 that it had passed $30 million a year.
How does Cal AI make money?
Cal AI is free to download and earns from in-app purchases. Its App Store listing names most of them “Unlimited” at several prices without saying which period each covers, which is how a subscription sold weekly, monthly and yearly usually looks from outside.
Who makes Cal AI?
Viral Development LLC, according to its App Store listing. It first came out on the App Store on 8 Apr 2024. MyFitnessPal has owned it since a deal that closed in December 2025.
Read any app the same way.
Its charts, prices, ads and the creators behind it, from one question.
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