# Appleak > Appleak is an app intelligence tool that shows what competitors are using to grow on the App Store and Google Play: the ads they run, the videos and creators promoting them, and what their users say. You ask in plain words, and the answer comes with the evidence it rests on. - Website: https://appleak.app/ - Reads: App Store, Google Play; Meta Ad Library, TikTok Ads, Google Ads, Apple Ads; TikTok, Instagram, YouTube, Facebook, Reddit, X; Google, Perplexity, The open web. - Pricing: free to look around; Basic $25/month (750 credits a month), Starter $49/month (2,000 credits a month), Pro $75/month (4,500 credits a month), every tool on every plan, bought online. A search that costs credits shows its price before it runs. - Does not do: ASO keyword research or keyword rank tracking. Revenue and downloads for other people’s apps are estimates, and installs a modelled range. - Covers: App Store and Google Play apps. ## About - [What is Appleak?](https://appleak.app/what-is-appleak): Appleak is an app intelligence tool that shows what competitors use to grow on the App Store and Google Play: their ads, videos, creators and user reviews. - [Why you need an app intelligence tool](https://appleak.app/why-appleak): Why you need an app intelligence tool before you build or market an app: what guessing costs, how founders research today, and what one search changes. - [Benefits of Appleak](https://appleak.app/benefits): The benefits of an app market research tool, shown with Appleak: months of manual research in one search, with reviews, ads and creators as proof. - [Appleak for Indie Developers](https://appleak.app/appleak-for-indie-developers): How indie app developers use Appleak to research competitors: the reviews, ads, creators and charts behind any app, from one box, at a self-serve price. - [Pricing](https://appleak.app/pricing): The plans, what each includes, and what costs credits. - [Help manual](https://appleak.app/help): Every tool explained, with the steps to use it. ## Guides - [How to Find Competitor Meta Ads for Your App](https://appleak.app/how-to-find-competitor-meta-ads): How to find the Facebook and Instagram ads your app’s competitors run: Meta’s Ad Library by hand, where it falls short, and a faster way with Ad Search. - [How to Find Viral UGC Videos for Your App](https://appleak.app/how-to-find-viral-ugc-videos): Where UGC about apps is posted, how to find the videos that took off on TikTok, Instagram and YouTube, and how to turn them into content ideas for an app. - [How to Reverse Engineer a Competitor App’s Growth](https://appleak.app/how-to-reverse-engineer-competitor-app-growth): A step-by-step way to reverse engineer how a competitor app grows from its ads, UGC, creators, reviews and store listing, with real examples from Appleak. - [App Ideas That Make Money in 2026, and How to Find Your Own](https://appleak.app/app-ideas): App ideas that make money in 2026, from real data: what users of paid apps complain about, what people ask for, and how to test an idea before you build. ## App revenue - [How Much Does Cal AI Make?](https://appleak.app/revenue/cal-ai): Cal AI makes about $2 million a month on the App Store and Google Play, nearly all on iOS. Its charts, prices and ratings, read in October 2026. - [How Much Does Strava Make?](https://appleak.app/revenue/strava): Strava makes about $20 million a month on the App Store and Google Play, $15 million of it on iOS. Its charts, prices and ratings, read in October 2026. - [How Much Does Duolingo Make?](https://appleak.app/revenue/duolingo): Duolingo makes about $55 million a month on the App Store and Google Play, $44 million of it on iOS. Its charts, prices and ratings, read in October 2026. - [How Much Does Candy Crush Make?](https://appleak.app/revenue/candy-crush): Candy Crush makes about $76 million a month on the App Store and Google Play, $46 million of it on iOS. Its charts, prices and ratings, read Oct 2026. ## Comparisons - [Best Tools to Analyze Competitor App Ads and Creators (Oct 2026)](https://appleak.app/best-tools-competitor-app-ads-creators): Six app intelligence tools compared on competitor ads, creators, UGC and reviews: what each covers, what it costs, and which fits which job. Read Oct 2026. - [Appleak vs Appfigures](https://appleak.app/compare/appleak-vs-appfigures): Appleak answers app-market questions in plain words, with reviews, ads and creators as proof. Appfigures tracks your own apps. See which one fits. - [Appleak vs Peekly](https://appleak.app/compare/appleak-vs-peekly): Peekly is a browse-first library of revenue, ads, paywalls and onboarding. Appleak compiles answers from reviews, ads and creators, from $25/month. - [Appleak vs AppKittie](https://appleak.app/compare/appleak-vs-appkittie): AppKittie is a 4.5M-app library of ads, videos, onboarding and ASO. Appleak reads reviews, ads and creators into one verdict, from $25/month. Compare. - [Appleak vs Sensor Tower](https://appleak.app/compare/appleak-vs-sensor-tower): Sensor Tower is enterprise market intelligence on a yearly contract. Appleak is self-serve from $25/month, built for founders. See which one you need. - [Appleak vs AppTweak](https://appleak.app/compare/appleak-vs-apptweak): AppTweak is an ASO platform for keywords and store listings. Appleak shows the ads, creators and review verdicts behind an app. Compare the two here. - [Appleak vs data.ai](https://appleak.app/compare/appleak-vs-data-ai): data.ai, once App Annie, now belongs to Sensor Tower and sells nothing under its own name. What that means if you used it, and Appleak from $25/month. - [Appleak vs AppMagic](https://appleak.app/compare/appleak-vs-appmagic): AppMagic, now owned by Sensor Tower, sells game-first market data after a demo. Appleak is self-serve from $25/month, with reviews, ads and creators. - [Appleak vs MobileAction](https://appleak.app/compare/appleak-vs-mobile-action): MobileAction is built for ASO keywords and Apple Ads, from $12.5 a month. Appleak researches rivals’ reviews, ads and creators, from $25/month. ## Alternatives - [Appfigures alternatives](https://appleak.app/alternatives/appfigures-alternatives): Five Appfigures alternatives for app founders, compared on what each is best at, starting price and free plans. Appleak, Peekly, AppKittie and more. - [AppKittie alternatives](https://appleak.app/alternatives/appkittie-alternatives): Five AppKittie alternatives for app founders: what each one is best at, what it costs to start and whether it has a free plan. Appleak, Peekly and more. - [Sensor Tower alternatives](https://appleak.app/alternatives/sensor-tower-alternatives): Sensor Tower alternatives for founders without an enterprise budget: five self-serve tools compared on best use, starting price and free plans. - [Peekly alternatives](https://appleak.app/alternatives/peekly-alternatives): Five Peekly alternatives for app founders, compared on what each is best at, starting price and free plan: Appleak, AppKittie, Appfigures and more. - [AppTweak alternatives](https://appleak.app/alternatives/apptweak-alternatives): AppTweak alternatives for founders who need more than ASO: five tools compared on what each does best, its starting price and free plan, Appleak first. - [data.ai alternatives](https://appleak.app/alternatives/data-ai-alternatives): data.ai, once App Annie, is now part of Sensor Tower and sells nothing under its own name. Six alternatives compared on best use, price and free plans. - [MobileAction alternatives](https://appleak.app/alternatives/mobile-action-alternatives): MobileAction alternatives for ASO, Apple Ads and competitor research: six tools compared on what each does best, its starting price and its free plan. ## Tools - [The ask box](https://appleak.app/help/ask-box): One box that reads your question and opens the page that answers it. - [Trending now](https://appleak.app/help/trending): Apps, videos, creators and ads that are moving today, by category. - [App teardown](https://appleak.app/help/app-analysis): Everything about one app on one page. - [Research report](https://appleak.app/help/research-report): One direct answer about one app, with the evidence under it. - [Comparison](https://appleak.app/help/comparison): Two or three apps side by side, measured the same way. - [What changed](https://appleak.app/help/what-changed): What is different about an app since it was last read. - [Category report](https://appleak.app/help/category-report): A question about a whole market, answered from thousands of reviews. - [Growth research](https://appleak.app/help/growth-research): Where to put your first marketing effort, and in what order. - [App coach](https://appleak.app/help/app-coach): A coach for your own app, with a plan for the week. - [MRR tracker](https://appleak.app/help/mrr-tracker): Where your monthly recurring revenue lands at your current pace. - [Reviews Intelligence](https://appleak.app/help/reviews-intelligence): Pull any app’s raw reviews with exact filters, and export them. - [Review search](https://appleak.app/help/review-search): Search every review on file for a word or a phrase. - [Ad Search](https://appleak.app/help/ad-search): Which apps in a category advertise, and the ads they run. - [Influencer Search](https://appleak.app/help/influencer-search): Creators who already post about your kind of app, checked one by one. - [Creator outreach](https://appleak.app/help/creator-outreach): A board for the creators you are contacting, with a drafted message for each. - [Top charts](https://appleak.app/help/top-charts): The stores’ own top charts, and which of those apps advertise. - [Rising apps](https://appleak.app/help/rising-apps): Apps released in the last 30 days that are already charting. - [UGC videos](https://appleak.app/help/ugc-videos): Creator videos about apps, each matched to its app, with its views. - [Research lab](https://appleak.app/help/research-lab): Writes hooks, scripts and ad copy from what Appleak has read. - [History](https://appleak.app/help/history): Every report, teardown and search you have run. - [Buyer Signals](https://appleak.app/help/buyer-signals): People talking about your brand, a rival or a keyword, sorted by what they want. - [Market Watch](https://appleak.app/help/market-watch): Follows apps and tells you when they move. - [Saved Searches](https://appleak.app/help/saved-searches): The reports, teardowns, research and videos you chose to keep. ## API - [Developers](https://appleak.app/help/developers): Make an API key, and use Appleak from your own code or an AI assistant, paid from the same credits. - [Developer docs](https://appleak.app/docs): Call Appleak from code or connect it to an AI assistant: keys, the first call, what each run costs in plan credits, limits, jobs and errors. - [Quickstart](https://appleak.app/docs/quickstart): Make a key, check your balance, start a category report and read it back. - [API reference](https://appleak.app/docs/reference): Every endpoint and MCP tool, each on its own page with its inputs, its cost in credits, a request to copy and an example answer. - [MCP server](https://appleak.app/docs/mcp): Connect Claude Code, Cursor, VS Code or Claude Desktop to Appleak with an API key. - [OpenAPI](https://appleak.app/api/v1/openapi.json): The REST API described in OpenAPI 3.1. - [agents.txt](https://appleak.app/agents.txt): What an AI agent can do on this site, in the agents.txt format: the MCP server and the key it needs. ## Policies - [Privacy policy](https://appleak.app/privacy): What Appleak keeps, who handles it, and how to download or delete it. - [Terms of service](https://appleak.app/terms): The agreement for using Appleak. - [Refund policy](https://appleak.app/refunds): Failed runs cost nothing, a double click is charged once, and when a first payment can be refunded.